Client: Hi Homie - Online real estate without commissions.
Sector: Real Estate
HiHomie is a marketplace specializing in the digitization of the sale and purchase of homes and mortgages. It has become the leading online real estate thanks to its commitment to combine the best of traditional real estate (personalized service, management of visits) with the advantages of digital alternatives (agility, big data and profitability).
HiHomie's strength: It has a network of more than 65 real estate consultants who work with passion to offer personal and professional experiences to their clients.
Target
Use technology to simplify the real estate process and allow your network of real estate advisors to focus on what really matters: building strong client relationships and closing successful deals.
The Need for Hi Homie
Hi Homie was interested in Lead2Team to eliminate paper business cards, digitize its franchisees, give them a website presence and route property leads to the appropriate consultants.
Solutions provided
Hi Homie uses the following Lead2Team solutions:
1. Personalized Digital Business Cards
Hi Homie uses personalized digital cards for each real estate consultant, eliminating the use of paper. These cards allow to share the contact and collect data from the potential client in a digital and modern way.
2. Web Assistant
In order to humanize and offer the customer a reliable and personal web visit, commercial advisors are added to the website, facilitating contact and generating brand transparency.
3. Tracking Portal
HiHomie has access to a portal from which it can manage all cards, as well as obtain metrics on interactions and contacts generated by the franchisee network.
Lead2Team Activation Process for Hi Homie
From Lead2Team, a master account was created for the tracking portal and individual access for each real estate consultant.
Card Design
A proposal adapted to HiHomie's branding was sent to incorporate and enhance the brand image on the cards.
New Agent Activation
For the immediate activation of new commercial agents or franchisees, a "registration portal" was provided that allows the creation of new profiles through a simple form exclusive to Hi Homie. Once the account is created, the real estate agent receives a "welcome email" with their new digital card and video tutorials on how to use it.
"Lead2Team is the perfect kit for a real estate agent. In just 10 minutes we can register a new agent, and send him the digital card ready to use..”
VÍCTOR LÓPEZ, CEO and Co-Founder @HiHomie
Personalization of Digital Cards
Hi Homie agents take full advantage of the customization options of the digital business card, beyond their contact information (phone, email or whatsapp), they can also include direct links to their properties, add videos of the properties, include LinkedIn or their appointment schedule.
Lead2Team helps Hi Homie ensure lead capture and follow-up, and eliminate the hassle of constantly asking for and reviewing paper business cards every time a change is required or a new franchisee joins.
Web Wizard Installation
The installation of the Web Assistant is done by code. HiHomie can decide which profiles to display on the web page, as each agent is assigned an ID that allows filtering the Web Assistant to display the corresponding real estate agent for each property.
In this way, leads are being routed, generating a customer/seller match, building loyalty and humanizing the customer's digital experience on the website.
"Fantastic platform for managing and analyzing the performance of our inbound agents through their business cards. Now we can measure which channels and which resources work best to shorten the sales process."
VÍCTOR LÓPEZ, CEO and Co-Founder @HiHomie
Final results
✅ Better conversion thanks to human support on the website.
✅ Elevation of the figure of the commercial agent during the purchasing process and customer loyalty.
✅ Increase in quality leads.
✅ Greater control and follow-up of contacts made.
✅ Reduced ecological footprint with less need for paper.
