7 Reasons to Use Your Digital Business Card for Networking
You know that how a digital business card worksIt's time for you to know the reasons to use your digital business card as an efficient option for modern networking, and the advantages it offers for your company, ranging from the ecological to the innovative.
Read on and discover 7 powerful reasons why you should adopt this modern tool to improve your career or business.
Why is the digital card transforming networking?
In today's business scenario, networking has become more agile and effective thanks to the digital business card that is innovating the corporate world for different reasons that are reflected in the technological era in which we are living. These tools are transforming the way we make connections and have conversations..
In this way, it is important to highlight that this mechanism plays a fundamental role in the accessibility of your brand information.The new website can also incorporate multimedia components such as a link to your website or your social media profiles, facilitating a direct connection with your customers.
The 7 key benefits of using it in your networking strategy
In today's world, digital business cards have evolved into an essential networking tool. Thanks to technology, entrepreneurs and large companies alike can bring together their corporate digital presence through them, thus simplifying the process of establishing and maintaining valuable professional contacts..
Here are 7 benefits that are key to your networking strategy when using a digital business card.
Accessibility and convenience
Digital business cards offer your potential contacts the possibility of immediate access to your data anywhere and at any time thanks to the ease of the internet and mobile devices.
Likewise, your customers will be able to easily store all your details on their phones, which ensures that they can find you and contact you as soon as possible.This will create a fluid communication and strengthen your professional ties.
2. Real time update
Real-time updating is critical in the use of a digital business card for networking. Instead of a physical business card, the digital format allows you to modify your contact details or any type of professional information instantlymaking sure to keep it always up to date.
Constantly updating your card ensures that your contacts have all your data complete and up to date, which is vital in a changing corporate world. Likewise, you can add all your achievements to ensure a first-class connection with your future customers..
3. Contribution to the environment
Nowadays, it is of utmost importance for corporate companies to reduce large costs, for that reason when using a digital business card. The cost of manufacturing paper cards can be reduced.
At the social level, the use of a virtual card instead of traditional cards ensures a green impact and generates a positive effect on the environmentpromoting the use of more sustainable practices in the business world.
4. Integration of multiple communication channels
Not all your customers communicate in the same way, for this reason it is essential to encourage different flexible options to make it more pleasant and comfortable for them the way they want to contact you.
By implementing a variety of communication channels on your digital business card, such as email, phone, and social networks you will be able to provide your contacts with the possibility to choose their preferred contact methodThe result is an effective and natural conversation regardless of the platform.
5. Unlimited customization and creativity
Apply creative personalization when designing a digital business card in your networking strategy. allows you to stand out, adapt and constantly experiment with the medium you use to communicate with your customersThis way you create unique and unforgettable connections.
Develop an exclusive design and content on your professional digital business card, provides you with a memorable impact that will differentiate and maintain a lasting impression with your contacts.
6. Greater reach and sharing potential
Both features are key to the success of your digital business card as a means of networking, since provide the ability to reach a wider audiencethus gaining visibility and a new path of opportunities and connections.
Likewise, the versatility of online sharing makes it easier to access your information, which helps you to have a greater interaction with your contacts and expand your presence in the professional world.
7. Analysis and monitoring of interactions
Definitely, these two factors are essential when using a digital business card, as they have the ability to collect data and effectively analyze each of your connections. On top of that, gives you the facility to find out how many times your card has been visited.
Both analytics and interaction tracking provide valuable insights to improve your networking strategy, with which to you will be able to strengthen your professional connections in an efficient way.
Tips to maximize the impact of your digital card on networking
Expanding your network is essential in the modern world of work, and a digital business card can be your best ally.. Here are some practical and effective recommendations to get the most out of the direct connection with your customers.
If you want to make an impact on your career it is important that you follow these tips on how to build and strengthen your professional networking relationships, using a digital business card as a powerful tool:
Attractive and professional design
Make sure your digital business card design looks attractive enough and reflects an image consistent with your brand in a professional manner. Try to use colors and fonts that align with your personal or business brand.The aim is to attract attention and make a positive impression.
Constant updating
Keep your digital business card updated to reflect new changes in your contact information, professional achievements or even new projects. Having an outdated card can lead to several misunderstandings.
Integration with other digital tools
Make the most of the multimedia capabilities of your digital business card. Incorporate links to your website, professional social networking profiles, link your digital business card to WhatsApp, include videos or presentations that showcase your experiences and achievements. These elements can help you expose a more complete picture of who you are and what you can offer.
NFC
Apply this tool so that your contacts can simply touch their phones near your card and get all your information in an instant. This will not only be practical, but also create a memorable interaction for your customers. It is certainly an unforgettable way to stand out in your networking events.
QR
Add a QR code that redirects people to specific information. It can be a direct link to your online portfolio, a contact form or even a presentation about your brand. The QR code will will facilitate quick and uncomplicated access to data that you consider relevant.
Video and multimedia
Don't close yourself to the basics, implement other ways to connect with your contacts such as sharing corporate videos or presentations of the products or services you offerproviding a complete interactive experience on your digital business card.
Customization
Tailor your digital business card to your audience. It may be useful to maintain several versions for different situations or contacts.. Keep in mind that the data on your card has to be relevant to the person you are interacting with.
Stable communication
After you've shared your digital card, don't forget to follow up with an email or chat message. Thank your customers for the interaction and look to continue the conversation. This will strengthen the relationship and demonstrate your commitment to them.
Proactivity in the exchange
Don't wait to be asked for your digital business card. Offer it proactively at meetings, events and social media to demonstrate your willingness to make connections. When you meet someone new, give them your digital card as a gesture of courtesy and interest..
Feedback
When sharing your digital business card, don't hesitate to ask your contacts for feedback. Learning from their feedback will help you improve and adjust your card for future interactions.This will give you greater effectiveness over time.
Success stories and applications in different professions
The impact of digital business cards in the world of networking is undeniable, and several practitioners have observed impressive results. From business owners who expanded their global reach, to entrepreneurs who achieved important collaborations.
Take a look at some of these exciting success stories that demonstrate the unique potential of digital business cards as an innovative tool in the modern business world.
Many of these cases have received a positive effect on networking, as they are tools that make it easier to organize communication channels in a direct way. Or at least that's what Beatriz Lozares, founder of the company FLUIDEA, thinks. She points out that a "digital business card is great, because it helps you gather all the information channels in one place".
On the other hand, Joan Blasco one of the main CEOs of the events company La Santa Pari states that after having set up his digital business card from the Lead2Team website manages to get in touch with all its customers in an efficient and simple way.
Similarly, Xavi Garcia, marketing strategist, and his head of the same department, Claire Escartin, say that thanks to the implementation of a digital card, obtained a wonderful growth of +40% of interactions and conversations through the Whatsapp social network platform.
Finally, Natalia, who works in the marketing department for Drivim, a company dedicated to automotive dealerships and workshops, considers that the using this tool has helped him build better digital communication with his customers.
Conclusion
Now that you know that digital cards do work and you know the reasons to apply them as a networking strategy in your business.It is time for you to learn the advantages of linking a digital card with WhatsApp and other social networks or communication channels.
