Incarlopsa is one of the leading groups in the meat industry and Mercadona's main supplier, with brands such as Lorfood and Loriente under its corporate umbrella.
The sales team, made up of 100 people who are constantly traveling between trade shows and client visits, needed a more modern image and a way to stay in touch that didn't rely on paper.
The goal was twofold: to improve day-to-day efficiency and to strengthen its environmental commitment by eliminating the printing of physical cards.
Trade Shows with a New Look
In the food industry, trade shows are the meeting place where business relationships are built. The Incarlopsa team needed a way to share contacts quickly and project a modern image in line with brands competing in a demanding market.
With the digital business card, each sales representative can share their contact information instantly, without having to rely on a supply of physical cards or reprints when their information changes.
One master account for three different brands
Incarlopsa, Lorfood, and Loriente operate under the same group but retain their own identities. The solution was a master account with separate subaccounts for each brand, allowing each to manage its own designs and teams without losing sight of the overall vision from headquarters.
Each subaccount also has a custom domain, reinforcing the fact that the digital experience belongs entirely to each brand and not to an external provider.
Cards in various languages for an international team
Since we work with clients from different countries, the business cards were designed in multiple languages. This allows each sales representative to share their business card in the appropriate language for the person they’re speaking with, ensuring a consistent and professional experience in any market.
Custom Header Design
Incarlopsa wanted its digital cards to be a true reflection of its visual identity, going beyond standard customization options. That’s why a custom header design was developed, incorporating each brand’s own corporate typeface.
This custom development was completed in one week, while the rest of the platform was being set up.
Everything will be ready in less than a week
Between validating the designs, configuring the three subaccounts, and setting up the 100 profiles, the entire process was completed in less than a week. This was a rapid deployment for a team of that size, without Incarlopsa having to dedicate internal resources to technical management.
Today, each brand in the group maintains its own identity while sharing the same agile, paperless management platform.
Does your group also need to manage multiple brands, each with its own identity?
If you're looking for a multi-brand solution with a custom design and rapid deployment, we can help you set it up.
