You're at a trade show and you've been talking to people all day and exchanging lots of interesting ideas with strangers. When you get to the hotel, you take out of your jacket pocket that stack of cards you have received during the day. You try to remember who the logistics person was but the cards don't talk because they are just pieces of paper with logos on them. Most of these contacts will end up in the wastebasket of your room before you catch your flight home.
Certainly, this ritual is repeated thousands of times each week around the world as an accepted business inertia. However, this practice represents one of the biggest efficiency and money leaks in today's marketing departments. The real problem is not the paper, but that it represents information that is stillborn and unmeasurable. If you are still managing contact with cardboard boxes, here's how Lead2Team closes this stage definitively.
The invisible cost of what is usually thrown away
This is true because most paper cards are lost or thrown away within a week. For a company with fifty salespeople, this is not only sustainability, but also a serious logistical problem. Every time someone changes position or telephone extension, entire boxes have to be thrown away and reprinted. On the other hand, Lead2Team eliminates this root cycle by means of a central panel that updates the data instantly.
If a sales manager changes department, the administrator makes the change and the information is updated for everyone. There is no need to wait for the courier with new cards or to send emails advising about the change of phone number. The link is always the same but the information is live so that your customers never lose contact. Savings are not only measured in printing euros, but in the hours that HR saves in administration.
From a simple poster board to a dynamic resource center
A paper card only serves to read a name, while a digital card is a gateway to the ecosystem. As a result, the customer not only saves your number, but interacts with valuable resources for their decision making. From that same link that you have passed via WhatsApp, the user can book a meeting on your calendar directly. Likewise, the customer can download the latest PDF catalog or watch the video presentation of your new service.
It is, in practice, turning an informal greeting into the first real step of your sales funnel in a professional way. It's not about aggressive marketing, but about making the customer's life easier so that he buys from you much faster. In the end, what matters is that the path between the first greeting and the sale is as short as possible.
Your CRM will appreciate data cleansing
The biggest drama for any sales manager is the constant loss of valuable data during important face-to-face events. Leads that are left on a post-it note or a crumpled card are completely lost business opportunities. Fortunately, when someone interacts with a Lead2Team, The information flows automatically into your system. The platform allows the recipient to leave their data through an integrated form that connects to your corporate CRM.
You stop relying on the salesperson's memory and start having a clean, traceable and organized database. In addition, handing over a piece of paper that ends up in the trash says something negative about your company's agility. By using Lead2Team, By going digital, you demonstrate that your organization is technologically equipped and aligned with today's sustainability values. Going digital is a matter of control over how your team presents itself to the world.
