Vega Instrumentos, a company specialized in instrumentation and technical solutions, faced the challenge of modernizing its presence at trade fairs and optimizing the contact management of its sales team of 30 professionals.
The challenge: eliminating paper and professionalizing lead generation
Before implementing Lead2Team, Vega Instrumentos' commercial team faced several challenges in their day-to-day work:
Constant printing of paper cards before each fair. Each business event required advance planning to print enough cards, with the risk of running out or becoming obsolete in the face of any change.
Lack of control over employee data. Updating contact information relied on slow manual processes, making it difficult to keep data up to date.
Manual and inefficient lead management. Salespeople picked up paper cards at trade shows, took them home and then had to manually manage each contact, a tedious process that slowed down sales follow-up.
Share only basic contact information. Traditional cards limited the information they could share with potential customers, missing opportunities to showcase services, portfolio or corporate social networks.
The solution: NFC cards with integrated capture form
Vega Instrumentos bet on the digital business cards with NFC technology Lead2Team, a solution that has completely transformed the way they work at trade shows and events.
NFC cards for complete information sharing
NFC cards allow commercial equipment to share much more than just a phone and email. Now they can include:
- Links to digital catalogs
- Profiles of social networks corporate
- Portfolio of products and services
- Corporate videos
- And any relevant information for the customer
Lead capture form: No more picking up physical cards, taking them home and managing them manually days later.
But the real revolution came with the data collection form integrated into the platform. Now, when salespeople meet with potential customers at trade shows:
- They fill in the form directly from their cell phone
- They can add notes or comments
- The contact is automatically saved in the platform
- Include the privacy policy checkbox, complying with RGPD.
Full control from the platform
The administrator has access to the complete history of contacts captured by the entire team, while each sales rep receives a email notification immediately after generating a new contact, allowing for real-time follow-up while the lead is still «hot».
The results: agility, professionalism and better conversions
The implementation of Lead2Team has generated tangible benefits for Vega Instrumentos:
Zero dependence on printing. No more rushing before each trade fair and no more waste of obsolete cards.
Instant update. Any change in an employee's data is automatically reflected on his or her digital card.
Professional and efficient lead generation. The process is fast, complies with data protection regulations and allows for immediate follow-up.
Better brand image. Showcasing a digital solution at trade shows conveys innovation and modernity to customers and competitors.
More information, better conversions. By being able to share full content (not just contact details), business conversations are richer and more effective.
Are you looking for this kind of agile management?
If your company regularly participates in trade shows and trade events, and you are looking to eliminate paper while improving lead acquisition and management, Lead2Team's NFC digital cards may be the solution you need.
