Patatas Gómez, a benchmark company in the food sector, has opted for the digitalization of its sales team to project a modern, sustainable and dynamic image at the main trade fairs in the food sector.
The challenge: projecting innovation and environmental commitment
For the marketing team of Patatas Gómez, the presence at trade fairs is a strategic opportunity to strengthen the brand image. At events such as Alimentaria Barcelona, Fruit Attraction or international trade fairs of the sector, transmitting an innovative and environmentally committed image is fundamental to differentiate from the competition.
Reliance on paper. Traditional paper business cards not only generated unnecessary waste, but also projected an image that was not aligned with the sustainability values that the company wanted to convey.
Slow and not very agile management. Every change in commercial equipment or data update required reprinting cards, with the costs and time that this entails.
Limitations on information sharing. Paper cards only allow you to share basic contact information, missing the opportunity to direct potential customers to digital catalogs, social media or relevant corporate content.
The solution: Lead2Team digital cards to stay ahead of the curve
Patatas Gómez had tried Lead2Team before and knew exactly what they needed. The ease of use and the results obtained convinced them to trust the platform again.
What they value most about Lead2Team
Share and collect data with a simple gesture. NFC technology allows contact information to be exchanged instantly, without intermediary apps or friction. A simple touch of the cell phone to the card and that's it.
Total self-management from the platform. They do not need to rely on third parties to make changes. From the administration panel they can:
- Update contact data in real time
- Modify links and social networks
- Manage the cards of the entire team
- Create new cards using the corporate templates
Personalization with its own visual identity. The digital cards of Patatas Gómez have been spectacular, perfectly reflecting the visual identity of the brand and transmitting professionalism and modernity.
Tangible environmental commitment. Eliminating paper is not only an economic saving, it is a declaration of principles. In a sector like food, where sustainability is increasingly valued, this detail makes the difference.
Are you looking for this kind of agile management?
If your company participates in food industry trade fairs such as Alimentaria, Fruit Attraction or international shows, and you are looking to project a more innovative, sustainable and dynamic image, digital cards or physical NFC cards can be the perfect ally for your business strategy.
