El Lobo, the iconic brand of the Confectionary Holding group, has been a benchmark in quality nougat for decades. But when it came to networking at trade shows, paper cards had become a logistical and environmental problem that didn't fit with its commitment to sustainability.
The decision was clear: to completely digitize the contact system. Paperless, without relying on third parties, and maintaining total control from within.
Agility at trade fairs
In the food industry, trade shows are where the big deals are made. The sales team needed to move with agility in this fast-moving environment, and wallets full of physical cards were more of a hindrance than a help.
Everything now goes mobile. Exchanging contacts is immediate, collecting lead data takes a second, and the image they project is much more professional and aligned with their ecological values. No paper in between, without complications.
All ready in one morning
After a quick demo, they found that they could manage everything internally through the management portal, without the need for external help or complex training. In a single morning, they created the sales team profiles, customized the cards with the group's brand image, and the system was ready to use.
The platform was so intuitive that sales reps started sharing their cards immediately. Any data update or addition of new team members is handled in minutes, with no waiting and no dependencies.
Full autonomy for managing corporate cards
What they valued most during the process was precisely that: the ability to be in control. They don't need to ask for permissions or wait for someone external to make changes. They themselves register employees, update information and manage everything from their own account.
That operational independence makes all the difference when working with sales teams that need immediate response.
Tradition with today's tools
Confectionary Holding demonstrates that a company with decades of history can operate with the most agile tools on the market. They have moved from manual management to digital 100% without ever losing control.
At the end of the day, this is what it's all about: that a brand that is loved by everyone continues to stand out not only for the quality of its product, but also for its modern, efficient and environmentally friendly operations.
Are you looking for this kind of agile management?
If you want to eliminate paper and have your digital cards up and running in hours, without depending on anyone, we can show you how to do it.
