Instagram is an app and social network whose main function is to share photos and videos among users.
Beyond fashion, cosmetics and lifestyle brands, this platform can help find new audiences and grow a brand exponentially.
Many digital marketing studies have determined that Instagram is the social network with the largest engagement of users with brands. And this is the main reason why companies have joined this network as a business strategy.
In addition, many sales consultants who work for a specific brand or company are starting to take advantage of it by creating their own professional profile.
What are the benefits of creating a professional profile?
The main benefit is to make yourself known to your customers on social networks to increase and retain your customer base.
It is already very common to find professionals on the network who show their community of followers how they work and what services they offer.
How to create a professional profile?
Biography: talk about you
Use this space to tell users what you do for a living. Are you a real estate agent? An automotive salesperson?
- It must include your name, so that users can search for you.
- A short text describing what you do, what brand you work for and your knowledge of the sector so that users know what you do.
- Include also your other usernames in other social networks, such as Facebook.
- Add your work EMAIL: so that users can contact you directly from Instagram.
- Add a URL linking to the company's website.
- Personalize the text by adding emojis. They will help you capture users' attention.
How to use the account?
- Be active: you must generate content for users. Look for other accounts of interest, follow them and interact with them through likes and comments.
- Create a post: these are the publications that will remain fixed in your professional profile. Try to maintain a constant dynamic and style. For example: if you are a vehicle sales agent, all your posts should be related to what you do or sell. You can also make posts that are collaborations with other brands or actions with NGOs and tag them.
- Upload stories: these are publications that users will only be able to see for 24 hours. They are used to share videos or photos in a more relaxed and cheerful tone and you don't have to take care of the style as much as with posts.
- Tag (using @) to grow your community. Mention the people or brands that appear in your photos, this way the users of your community will be able to see your post and reach your profile.
- Use hastaghs (using # ) to reach more audience. But you can't just use any hashtag, it must be relevant and necessary. In this aspect, what matters is quality and not quantity. The average is 6 hashtags.
- Add geolocation to your photos: this way people who are close to the place will also be able to see the post.
- Personalize your messages using emojis:
- Call to actions or call to action: invite your followers to do something, for example "Click here to view this month's promotions".
