WhatsApp is one of the most widely used chat applications worldwide.
With a total of 2 billion users in over 180 countries, it is the app that almost everyone is familiar with..
Why should you use it as a company?
89% of consumers expect brands to respond to them within 24 hours.
80% of consumers consider the shopping experience as important as the good or service.
52% acknowledges having switched brands because of poor customer service. The ability to send a whatsapp message to a business increases customer confidence.
74% of consumers have used WhatsApp more than once to contact a company.
All these numbers reflect why WhatsApp is a great way to communicate with your potential customers.
Main benefits
- Be where your potential customers are.
- Take advantage of the fact that we all know how it works and therefore it is simple for everyone to use.
- Build trust and loyalty.
- To offer an efficient and fast service.
- Personalize the user experience.
- Increase sales by decreasing the friction of the buying process.
What does WhatsApp offer?
- Individual and private chat for each client.
Through the chat window you can support your customer but you can also send them information about a product or service that you think may be of interest to them.
If you also have an online payment system, you can share the payment link with your customer so that they can sign up for a subscription or process the online payment for the good or service they have decided to purchase. The result of this process is a highly satisfied customer, for having had the possibility to buy the product or service he was looking for, through the app he uses every day to communicate with family and/or friends.
- Notifications.
Use templates with messages customized to the tone you want to convey about your brand.
This way, customers will always have an immediate response from you.
For example, to send appointment reminders, to send the status of a shipment or simply to tell your customer that you have received the message and that he will receive a reply shortly.
- Chatbot
Prepare messages to gain assertiveness with your customer. Ask them automatically what they need, to optimize conversations and answer your customer in an assertive way.
How to get started with WhatsApp Business? We explain how to create an account here.
