Can you imagine creating a professional network of 100 contacts in just one year, and thus attracting more potential customers?
Although it may seem like an ambitious goal, it is completely achievable with the right strategies. Here's how to do it, who you should target and how to use Lead2Team's digital business cards as a key tool.
The Importance of Professional Networking
Networking provides valuable information and connections not easily found on the Internet. Professional relationships are built over time, facilitating future collaborations and business.
Having an active network gives you access to "hot information" about needs and opportunities, helping you get the attention of decision-makers. Start working on your network early in your career or business start-up, as it offers you support and a solid reputation in your field.
When to Network
The best time to start networking is now. Don't wait until you urgently need to acquire new clients. Building strong relationships over time ensures that, when the time comes, your network will be ready to recommend you and help you find new opportunities. In times of social distancing, it's easier to connect online through platforms like Google Meet, Zoom and LinkedIn.
✅ Who to Network With
The key to effective networking is to diversify your contacts. Here are some recommendations on who to contact:
- Potential CustomersIdentify and connect with people who can benefit from your products or services.
- Industry benchmarksInfluential professionals in your industry who can recommend you to others.
- Collaborators and SuppliersThey also have their own networks that can be useful.
- Current and Past CustomersKeep a good relationship with them; they can recommend you to others.
- Mentors and Professional AssociationsParticipate in mentoring programs and join associations related to your field.
❌ Who to Avoid
- Negative PersonsThose who always see problems and not solutions.
- Direct CompetitionBe careful not to share too much sensitive information.
- Non-Mutual Interest PersonsIf the other person shows no interest in maintaining contact, it is better to focus on others.
Steps to Generate 100 Contacts in 1 Year
- Set Weekly GoalsConnect with at least two new people every week.
- Use LinkedIn activelyComplete your profile, participate in interest groups and publish relevant content.
- Attends EventsParticipate in seminars, webinars and conferences, either virtually or in person.
- Request PresentationsAsk your current contacts to introduce you to people in their network.
- Organize Virtual MeetingsInvite your new contacts to Zoom meetings or to have a virtual coffee.
- Keep in touch: Take time each week to send follow-up messages and maintain relationships.
- Get Involved in Collaborative ProjectsParticipate in group projects, volunteering or any activity that allows you to meet new people.
Lead2Team: Your Business Card for Events and Meetings
Uses the Lead2Team digital business cards to facilitate and maximize your networking efforts, making sure to turn every contact into a potential opportunity for your business.
When you attend networking events or trade shows, take your Lead2Team Digital Card with you. You'll be able to share your contact information quickly and efficiently, without the need for paper cards.
Not only does this project a modern, digital image, but it also allows you to easily access your leads from your dashboard to follow up on the most promising opportunities.
Just Do It
For those who are introverted, networking can seem like a challenge. Don't wait until you're motivated. Remember that networking is a two-way street: give and take.
Dedicate 10 minutes a day, from Monday to Thursday, to contact and maintain relationships. With this strategy, you will have 104 new contacts in one year, exceeding your goal.
